Last updated: 6th September, 2022

This privacy policy (‘Privacy Policy’) governs the manner in which the Learn From A Legend Ltd (trading as SquashSkills) collects, uses, maintains and discloses information collected from users, players, coaches, and other participants (each, a “User”) of the www.squashskills.com website (“Website”), SquashSkills Coaching App and SquashSkills Training App (the “Apps’). This Privacy Policy applies to the Website, Apps and all other products and services offered by SquashSkills (together the “Services’).

When we say ‘We/we’, ‘Us/us’ or ‘SquashSkills’ it’s because that’s who we are and we own and operate the Website, Apps and provide our other Services.

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Website or Apps, register on the Website or Apps, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, websites, features or resources we make available on our Website, Apps or other Services.

Users may be asked for, as appropriate, their name, DOB, address, gender, playing standard and telephone number and email address on our Website. When you use the Training App, you may also choose to submit certain health or fitness-related data (special category data). We will collect personal identification information from Users only if you voluntarily submit such information to Us. Users can always choose not to supply certain personally identification information, except that it may prevent you from engaging in certain parts of our Website, Apps or other Services.

We may collect non-personal identification information about Users whenever they interact with our Website or Apps. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Website or Apps, such as the operating system and internet service providers utilised and other similar information. When you are logged into your Website or App account, this type of data will be treated as personal identification information.

Our Website and Apps may use cookies to enhance User experience. Web browsers place cookies on a user’s hard drive for record-keeping purposes, and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Websites may not function properly. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Website or Apps. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.

For more information about how we use cookies please see our cookies policy and for more general information on cookies, see http://www.allaboutcookies.org.

When you visit our Websites and Apps, there’s certain information that’s recorded which is generally anonymous information and does not reveal your identity. If you’re logged into your account some of this information could be associated with your account. We’re talking about the following kinds of details:

a. your IP address or proxy server IP address’;

b. the domain name you requested;

c. the name of your internet service provider is sometimes captured depending on the configuration of your ISP connection;

d. the date and time of your visit to the website;

e. the length of your session;

f. the pages which you have accessed;

g. the number of times you access our Websites within any month;

h. the file URL you look at and information relating to it;

i. the website which referred you to our Websites; and

j. the operating system which your computer uses.

Occasionally, we will use third party advertising companies to serve ads based on prior visits to our Website or Apps. For example, if you visit our Website, you may later see an ad for our products and services when you visit a different website. Read more about your options in our cookies policy.

We may receive information about you from third parties. For example, if you access our Websites or Apps through a third-party connection or log-in, for example, through Facebook Connect, that third party may pass certain information about your use of its website to Us. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that website, any information that you have permitted the third party to share with us, and any information you have made public in connection with that website. You should always review, and if necessary, adjust your privacy settings on third-party websites and applications before linking or connecting them. You may also un-link your third party account from the website by adjusting your settings on the third party website.

SquashSkills may collect and use Users’ personal information for the following purposes:

• To provide you with access to the Website, Apps or other Services you have subscribed to receive, including any Content or other materials.
• To improve the customer experience. Information you provide helps us respond to your customer requests and support needs more efficiently.
• To personalise user experience. We may use information in the aggregate to understand how our Users as a group use the Website and Apps and resources provided on our Website and Apps.
• To improve our Website and Apps we may use feedback you provide to improve our Services.
• To process payments and sign Users up to our Services.
• To run a promotion, contest, survey or other Website or Apps feature.
• To send Users information they agreed to receive about topics we think will be of interest to them.
• To send periodic emails. Where we have your consent to do so (e.g. if you have subscribed to one of our email lists or have created a SquashSkills account), we send you marketing communications by email about products and services that we feel may be of interest to you.

You can ‘opt-out’ of such communications if you would prefer not to receive them in the future by using the “unsubscribe” facility provided in the communication itself.

You also have choices about cookies, as described above. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject cookies some parts of our Websites may not work properly in your case.

While we may use your email address to help target future SquashSkills digital advertising, we will never sell your information to any third parties.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Websites and Apps.

We may use third party Website providers to help us operate our business and the Website and Apps or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Below is a list of 3rd party services that we use.

Mailchimp, Google Analytics, Stripe, Facebook, Twitter, Google ads, Google Drive, Google Tag manager, Adroll, Uscreen, Everfit & Zendesk.

We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and Users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Users may find advertising or other content on our Website that link to the websites and applications of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. In addition, these websites or applications, including their content and links, may be constantly changing. These websites and applications may have their own privacy policies and customer website policies. Browsing and interaction on any other website, including websites which have a link to our Website, is subject to that website’s own terms and policies.

We may directly collect analytics data, or use third-party analytics tools and websites, to help us measure traffic and usage trends for the SquashSkills platform. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Website or Apps. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

Log file information is automatically reported by your browser or mobile device each time you access the Website or Apps. When you use our Website or Apps, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Website and Apps, domain names, landing pages, pages viewed, and other such information.

When you access the Website or Apps by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by SquashSkills. A device identifier may convey information to us about how you browse and use the Website or Apps. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Website and Apps. Some features of the Website and Apps may not function properly if use or availability of device identifiers is impaired or disabled.

When you access the Website and Apps by or through a mobile or other device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile or other device. Location data may convey to us information about how you browse and use the Website or Apps. Some features of the Websites and Apps, particularly any location-based aspects, may not function properly if use or availability of location data is impaired or disabled.

We use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters, promotions, and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you Account-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Website and Apps, technical and security notices). You may not opt out of Account-related emails.

We use or may use cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the sites; (b) provide custom, personalised content and information; (c) to provide and monitor the effectiveness of our Websites; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you efficiently access your information after you sign in; (g) to provide advertising to your browser or device.

We will not rent or sell your information to third parties outside of SquashSkills and its group companies (including any parent, subsidiaries and affiliates) without your consent, except as noted below:

Who we may share your information with:

We may share your information with third-party business partners and Trusted Users for the purpose of providing the Website or Apps to you. Third party business partners may be given limited access to your information as is reasonably necessary to deliver the Website and Apps. We will take reasonable steps to make you aware of the privacy policies of such third party business partners wherever necessary. If you do not accept the privacy practices as set out then you should not continue to use the relevant parts of the Services.

Who can see your Contributions:

Any Contributions that you voluntarily disclose for posting to the Website or Apps becomes available to the public and cannot be removed, except by SquashSkills in its sole discretion. Once posted on SquashSkills, Contributions may not be removable from public view, as copies may remain viewable in cached and archived pages of the Website or Apps, on other websites that have re-published some of our Services, or if other Users have copied or saved some of that information. If you do not wish your Contributions to be available to the public, please don’t post it on SquashSkills.

Your username and if you choose to disclose it, your real name, will be published publicly. Once published your username and / or real name may not be able to be removed.

Who can see your IP address:

If you post Contributions on the Website or Apps while not logged in, your IP address will be published with your Contribution in order to attribute your contribution to the Website or App. A selection of Trusted Users with administrative powers on SquashSkills have the ability to review IP addresses of Users to reduce abusive behaviour. Any third party website embedded on SquashSkills such as an advertiser, video provider, social network or other third parties will also have access to your IP address.

Who can see your email address:

If you enter an email address, you will enable communication from SquashSkills and other Users. If you reply to Users or participate in group activities such as camps, your email address will be shared with these Users.

SquashSkills will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security, quality or integrity of our Website and Apps; and/or (c) to exercise or protect the rights, property, or personal safety of SquashSkills, our Users, or others.

We may share certain website type information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) with our third-party business partners for the purposes described in the section above on “How We Collect and Use Information.” We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymised data with third parties.

Storage and Processing:

Your information collected through the Website or Apps may be stored and processed in the UK or any other country in which SquashSkills or its subsidiaries, affiliates, or website providers maintain facilities. SquashSkills may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which SquashSkills or its parent, subsidiaries, affiliates, or website providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe:

SquashSkills cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Website and Apps. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from SquashSkills, at all times. However, SquashSkills cannot ensure or warrant the security of any information you transmit to SquashSkills or guarantee that information on the Website or Apps may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third party websites that you add to the SquashSkills Website or Apps, such as social networks. SquashSkills is not responsible for the functionality or security measures of any third party.

Compromise of information:

In the event that any information under our control is compromised as a result of a breach of security, SquashSkills will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device.

Note that disabling cookies and/or other tracking tools prevents SquashSkills or its business partners from tracking your browser’s activities in relation to the Website and Apps, and for use in targeted advertising activities by third parties. However, doing so may disable many of the features available through the Website and Apps. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, you can contact us directly at customersupport@squashskills.com

SquashSkills does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register as Users. The Websites and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under the age of 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at customersupport@squashskills.com.

We are not responsible for the practices employed by websites linked to or from the Website or Apps, including the information or content contained therein. Please remember that when you use a link to go from the Website or Apps to another website or application, our Privacy Policy does not apply to third-party websites. Your browsing and interaction on any third-party website, including those that have a link or advertisement on our websites, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and we do not control over any third-parties that you authorise to access your Contributions. If you are using a third-party website (like Facebook, Google groups, or an IRC chatroom) and you allow such a third-party access to your Contributions you do so at your own risk. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources other than through the Website or Apps.

The Websites and Apps may contain links to websites that are not operated by SquashSkills. These third parties may collect data from you and share some of that data with us. SquashSkills are careful when choosing their partners, sponsors, and affiliates, but SquashSkills are not responsible for any misuse of personal information by such third parties. We recommend that you view the privacy policy posted on each website that you use to confirm that the website's policies are acceptable to you.

We sometimes may offer Content (e.g., competitions, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that you voluntarily submit to participate in the Website or Apps activity. We are not responsible for and have no control over these third parties' use of this information. However, we will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.

We may use a reputable third party to present or serve the advertisements that you may see at these websites. This Privacy Policy does not cover any use of information that a third-party ad server may have collected from you.

If you make your personal information available to other people, we can’t control or accept responsibility for the way they will use or manage that data. There are lots of ways that you can find yourself providing information to other people, like when you post a public message on a comment box, share information via social media, or make contact with another user whether via our Websites or directly via email. Before making your information publicly available or giving your information to anyone else, think carefully. If giving information to another user via our Website or Apps, ask them how they will handle your information. If you’re sharing information via another website, check the privacy policy for that website to understand its information management practices as this Privacy Policy will not apply.

We retain your personal information for as long as is necessary to provide the services to you and others, and to comply with our legal obligations. If you no longer want us to use your personal information or to provide you with the SquashSkills services, you can request that we erase your personal information and close your SquashSkills account. Please note that if you request the erasure of your personal information we will retain information from deleted accounts as necessary for our legitimate business interests, to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the terms of service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

We’re really glad you made it to the end of the Privacy Policy, because knowing this stuff is the best way to understand how your personal information is used and how to best manage it!

If you have any questions about our privacy practices or the way in which we have been managing your personal information, please contact our Data Protection Officer in writing at SquashSkills, 13-14 Orchard Street, Bristol, BS15EH or customersupport@squashskills.com.

Although absolute security cannot be guaranteed on the internet, please be assured that we have in place security measures to protect the confidentiality of your information. We will continue to maintain and improve these measures over time in line with legal and technological developments.

When we do change the policy, we’ll make reasonable efforts to notify you about such changes, where required. A copy of the latest version of this policy will always be available on this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

For the purposes of applicable EU data protection law (including the General Data Protection Regulation 2016/679 (the “GDPR”), we are a ‘data controller’ of your personal information.

By using this Website or our Apps, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Website or Apps. Your continued use of the Website or Apps following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.

If you have any questions or comments about this Privacy Policy please feel free to contact us at customerservices@squashskills.com.

Any personal information you supply will be treated in accordance with applicable data protection laws including GDPR and any other superseding legislation. We are committed to delivering the rights that individuals are entitled to under data protection laws.

These are:

- The right to request a copy of the information we hold on you. To do this, please email customersupport@squashskills.com making it clear you are requesting a copy of your personal information and including the full details of what you require. You may be required to submit proof of your identity. We try to respond to all legitimate requests within one month, but, if your request is complex it could take us longer, we will keep you updated throughout the process. You will not have to pay a fee to access your personal information however, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We may also refuse to comply with your request in these circumstances.

- The right to object to your personal information being used for direct marketing. We will obtain your consent before undertaking marketing and you always have the ability to opt-out.

- The right to object to your personal information being processed where the legal basis for the processing is our own legitimate interests as a business. We will comply with this request unless there’s a lawful reason not to.

- The right to correct any details about yourself that are incorrect, ensuring our data records are accurate.

- The right to withdraw consent when we are processing your personal information on the basis that you have given us your consent to do so. You can withdraw consent at any time.

- The right of erasure, you may request your personal information be erased. We will comply unless there’s a lawful reason for not doing so – for example if there are overriding lawful reasons or legitimate ground for retaining your personal information (keeping payment details to comply with HMRC rules).

- The right to lodge a complaint with the supervisory authority. Please contact us on customersupport@squashskills.com about any questions or if you have any complaints about how we process your personal information.

- The right to request a transfer of your personal information to you or a third party. Your personal information will be provided in a structured, commonly used, machine readable format.

- The right to request restriction of the processing of your personal information. You may request this if for example, our use of the personal information is unlawful but you do not want us to erase it, or if you have objected to our use of your personal information but we need to verify whether we have overriding legitimate grounds to use it.

If you want to exercise any of the rights described above or are dissatisfied with the way we have used your information, please contact our support team at customersupport@squashskills.com. We will seek to deal with your request without undue delay, and in any event in accordance with the requirements of the GDPR. Please note we may keep a record of your communications to help us resolve any issues which you raise.

You are also entitled to ask us to port your personal information (i.e. to transfer in a structured, commonly used and machine-readable format, to you), to erase it, or restrict its processing. You also have rights to object to some processing that is based on our legitimate interests, such as profiling that we perform for the purposes of direct marketing, and, where we have asked for your consent to process your data, to withdraw this consent as more fully described below.

These rights are limited in some situations – for example, we can demonstrate that we have a legal requirement to process your personal information. In some instances, this means that we may retain some data even if you withdraw your consent.

Where we require your personal information to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us. In all other cases, provision of requested personal information is optional.

If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the data protection authority of the country: (i) of your habitual residence; (ii) of your place of work; or (iii) in which you consider the alleged infringement has occurred.

DoubleDot is a generative AI feature that is designed to ensure you maximise your true potential, get the most from your SquashSkills Subscription, provide educational guidance, and integrate with the rest of the SquashSkills experience. 

If you decide to use DoubleDot, please note that DoubleDot leverages third-party AI technology provided by our LLM partner. This technology is trained on real-world data to generate intelligent and personalised responses in conversations with users. Responses from DoubleDot are based on your question and relevant information from the SquashSkills content library. 

SquashSkills may retain the history of your conversations with DoubleDot for analysis and training as well as to ensure you continue to have access to previous conversations while using the feature. You may request your DoubleDot chat data to be deleted at any time by contacting our support team at customersupport@squashskills.com.

If you agree to use DoubleDot, please note that Consistent with our Privacy Policy, SquashSkills employees will access member chats when required to provide services and support, which may include collecting information about your experience with DoubleDot to assess the performance of and improve DoubleDot and other product offerings.